What I've learned in Comm 351

I’ve learned so many things this semester in COMM 351. I’ve learned simple things like how to write a letter to more extravagant things like how to create a press release. Although I don’t think I will need to know some of them its always good to learn new things. I think one of the most useful things I’ve learned is how to write a persuasive letter. I think that’s important for me to know because I can use in every day life. One of the most interesting things I learned was about augmented reality. It was really neat to actually think about how that’s in my everyday life. I’ve leaned so much in this class I’m really glad I had the chance to take it!

Text Message

SkinnyGirl wanted to promote their new drinks and what better way to do that than with an open bar! They’re going to host it at the Great Park so anyone in a 10/15-mile proxemics is invited! The target audience is women over the age 21 who are looking to be healthy and fit around the Great Park. Ads for it will air on local radio stations like KissFM and Go Country, along with banners on Facebook.

o   Desired result: that 27% of people who saw the ads will come to the Great Park

o   Finding: Many people came from word of mouth

Test message: Being healthy is hard if you like to drink. Saturday night you don’t have to worry about that with SkinnyGirl's open bar at the Great Park from 6pm-9, only $35!