SkinnyGirl wanted to promote their new drinks and
what better way to do that than with an open bar! They’re going to host it at
the Great Park so anyone in a 10/15-mile proxemics is invited! The target
audience is women over the age 21 who are looking to be healthy and fit around
the Great Park. Ads for it will air on local radio stations like KissFM and Go
Country, along with banners on Facebook.
o Desired result: that 27% of people
who saw the ads will come to the Great Park
o Finding: Many people came from
word of mouth
Test message: Being healthy is hard if you like to drink.
Saturday night you don’t have to worry about that with SkinnyGirl's open bar at
the Great Park from 6pm-9, only $35!
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